Here is Stage 2. of the logo improvement. Since we are creating 3 identities for the galleries,
we knew we had to keep the consistency within the logo design. So the 3 logos will still look consistent, however
will have a different design variation .
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Playing around with triangles to create the ‘G’ letter for the 3 galleries.
Of course each ‘G’ looks different as shown below.
Now it is time we do the designs digitally on computer, since we already know what design we
will use for the final logo.
So playing around with the triangles to created the letter ‘G’ and seeing which looks best:
The above design looks more like the letter ‘C’, so we’ve decided to try add another triangle to make it resemble
more of a ‘G’ letter.
Below shows the ‘G’ logo variations
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FINAL LOGOS WITH TEXT
We’ve decided that a Serif font matches our logo designs more; I find it looks more serious and
‘professional’. However a Sans Serif font is also clean-cut so both will match.
We’ve tried experimenting with different fonts, and these two fonts we liked the most:
Both fonts look very similar, however we liked the font Calisto MT more so we’ve used it in our final logo design.
I like the design because it looks artistic and interesting as the design changes slightly in the 3 logos.
Here is how the FINAL logos looks together with text:
Seperately, the gallery logos look like this:
The logo together as a whole would be called ‘Gallery 123’ as shown below:
The logo can also be arranged vertically like this:
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LOGO COLOUR VARIATIONS
Adding a bit of colour to the logos
SILVER VERSION:
Together as a whole:
GOLD VERSION
I like this version because I think it looks elegant and royal…gives out a ‘royal’ feel to
the galleries.
Stacking the logo
Tried stacking the logos to form a different shape…however we came to a conclusion that
this made the logo like an entirely different logo…so we didn’t use this version, but I think it looks nice.
Placing the logo on different backgrounds makes a vast difference.
Placing it on black looks vividly visual appealing:
Gallery Project 